{"id":4875,"date":"2026-08-19T14:48:50","date_gmt":"2026-08-19T05:48:50","guid":{"rendered":"https:\/\/yamanishiya.co.jp\/blog\/?p=4875"},"modified":"2026-08-14T17:04:26","modified_gmt":"2026-08-14T08:04:26","slug":"bonbon-drop-seal-marketing","status":"publish","type":"post","link":"https:\/\/yamanishiya.co.jp\/blog\/bonbon-drop-seal-marketing\/","title":{"rendered":"\u306a\u305c\u300c\u30dc\u30f3\u30dc\u30f3\u30c9\u30ed\u30c3\u30d7\u30b7\u30fc\u30eb\u300d\u306f\u5927\u4eba\u3082\u71b1\u72c2\u3055\u305b\u305f\uff1f\u5e73\u6210\u3068Z\u4e16\u4ee3\u3092\u7e4b\u3050\u65b0\u6642\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6df1\u6398\u308a"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u5f53\u521d\u60f3\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304b\u3089\u3044\u304b\u306b\u300c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30ba\u30ec\uff08\u5e02\u5834\u306e\u62e1\u5f35\uff09\u300d\u3092\u8d77\u3053\u305b\u308b\u304b\u306f\u30d2\u30c3\u30c8\u306e\u91cd\u8981\u306a\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f53\u521d\u306eSTP(\u203b1)\u8a2d\u5b9a:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation \/ Targeting:<\/strong> \u5150\u7ae5\u5411\u3051\u6587\u623f\u5177\u5e02\u5834\uff08\u672a\u5c31\u5b66\u5150\u301c\u5c0f\u4e2d\u5b66\u751f\u5973\u5b50\uff09<\/li>\n\n\n\n<li><strong>Positioning:<\/strong> 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class=\"wp-block-paragraph\">\u30dc\u30f3\u30dc\u30f3\u30c9\u30ed\u30c3\u30d7\u30b7\u30fc\u30eb\u304c\u975e\u5e38\u306b\u9bae\u3084\u304b\u3060\u3063\u305f\u306e\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u8cea\u611f\u304c<strong>\u304b\u3064\u3066\u306e\u300c\u5e73\u6210\u30ec\u30c8\u30ed\u300d\u306e\u6587\u8108\u306b\u5b8c\u5168\u306b\u5408\u81f4\u3057\u3066\u3044\u305f<\/strong>\u70b9\u3067\u3059\u30021990\u5e74\u4ee3\u5f8c\u534a\u301c2000\u5e74\u4ee3\u306b\u5c11\u5973\u6642\u4ee3\u3092\u904e\u3054\u3057\u305f\u4e16\u4ee3\u306b\u3068\u3063\u3066\u3001\u300c\u3077\u304f\u3077\u304f\u30b7\u30fc\u30eb\u300d\u300c\u30bf\u30a4\u30eb\u306e\u3088\u3046\u306a\u30b7\u30fc\u30eb\u300d\u3092\u96c6\u3081\u3066\u30b7\u30fc\u30eb\u5e33\u3067\u4ea4\u63db\u3057\u305f\u4f53\u9a13\u306f\u3001\u30ce\u30b9\u30bf\u30eb\u30b8\u30c3\u30af\u306a\u611f\u60c5\u3092\u5f15\u304d\u51fa\u3059\u975e\u5e38\u306b\u5f37\u3044\u529b\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u4eba\u304c\u300c\u5b50\u3069\u3082\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u3068\u3057\u3066\u8cfc\u5165\u3057\u305f\u3053\u3068\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u81ea\u5206\u81ea\u8eab\u304c\u30b3\u30ec\u30af\u30bf\u30fc\u5316\u3059\u308b\u300c\u89aa\u5b50\u9023\u52d5\u6d88\u8cbb\u300d\u304c\u767a\u751f\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u8cfc\u8cb7\u529b\u306e\u9ad8\u3044\u5927\u4eba\u304c\u53c2\u5165\u3057\u305f\u3053\u3068\u3067\u3001BOX\u8cb7\u3044\u3084\u5168\u7a2e\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u3068\u3044\u3063\u305f\u300c\u5927\u4eba\u8cb7\u3044\u300d\u304c\u8a98\u767a\u3055\u308c\u3001\u5e02\u5834\u898f\u6a21\u304c\u7206\u767a\u7684\u306b\u8df3\u306d\u4e0a\u304c\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u203b1<\/strong> STP\u5206\u6790\uff1a\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u8ab0\u306b\uff08\u9867\u5ba2\uff09\u300d\u300c\u3069\u3093\u306a\u7acb\u3061\u4f4d\u7f6e\u3067\uff08\u72ec\u81ea\u306e\u9b45\u529b\uff09\u300d\u5546\u54c1\u3092\u58f2\u308b\u304b\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3=\u5e02\u5834\u306e\u7d30\u5206\u5316\u300d\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0=\u72d9\u3046\u5e02\u5834\u306e\u6c7a\u5b9a\u300d\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0=\u7acb\u3061\u4f4d\u7f6e\u306e\u6c7a\u5b9a\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1024x295.jpg\" alt=\"Instagram\u306e\u7121\u6599\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30d0\u30ca\u30fc\" class=\"wp-image-3428\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1024x295.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-768x221.jpg 768w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1536x443.jpg 1536w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-2048x590.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u6a5f\u80fd\u7684\u4fa1\u5024\u300d\u304b\u3089\u300c\u60c5\u7dd2\u7684\u4fa1\u5024\uff08\u30b9\u30de\u30db\u30c7\u30b3\u30fb\u6240\u6709\u6b32\uff09\u300d\u3078\u306e\u6607\u83ef<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u5358\u306a\u308b\u300c\u7269\u306e\u63d0\u4f9b\uff08\u6a5f\u80fd\u7684\u4fa1\u5024\uff09\u300d\u304b\u3089\u300c\u4f53\u9a13\u30fb\u611f\u60c5\u306e\u63d0\u4f9b\uff08\u60c5\u7dd2\u7684\u4fa1\u5024\uff09\u300d\u3078\u306e\u30b7\u30d5\u30c8\u306f\u3001\u5358\u4fa1\u5411\u4e0a\u3084\u53e3\u30b3\u30df\u62e1\u6563\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a5f\u80fd\u7684\u4fa1\u5024:<\/strong> \u300c\u30ce\u30fc\u30c8\u3084\u624b\u7d19\u306b\u8cbc\u308c\u308b\u300d\u300c\u898b\u305f\u76ee\u304c\u53ef\u611b\u3044\u300d<\/li>\n\n\n\n<li><strong>\u60c5\u7dd2\u7684\u4fa1\u5024:<\/strong> 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<strong>\u900f\u660e\u306a\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u306e\u88cf\u306b\u597d\u304d\u306a\u30b7\u30fc\u30eb\u3084\u30ab\u30fc\u30c9\u3092\u631f\u3080\u30b9\u30bf\u30a4\u30eb\u306b\u304a\u3044\u3066\u3001\u30dc\u30f3\u30dc\u30f3\u30c9\u30ed\u30c3\u30d7\u30b7\u30fc\u30eb\u306e\u6301\u3064\u300c\u30ac\u30e9\u30b9\u7d30\u5de5\u306e\u3088\u3046\u306a\u30c4\u30e4\u611f\u3068\u5727\u5012\u7684\u306a\u5b58\u5728\u611f\u300d<\/strong>\u306f\u3001\u307e\u3055\u306b\u300c\u6620\u3048\u300d\u306e\u6761\u4ef6\u3092\u5b8c\u74a7\u306b\u6e80\u305f\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p 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