{"id":4854,"date":"2026-08-05T17:28:18","date_gmt":"2026-08-05T08:28:18","guid":{"rendered":"https:\/\/yamanishiya.co.jp\/blog\/?p=4854"},"modified":"2026-07-30T14:44:22","modified_gmt":"2026-07-30T05:44:22","slug":"kpi-vs-kgi-differences","status":"publish","type":"post","link":"https:\/\/yamanishiya.co.jp\/blog\/kpi-vs-kgi-differences\/","title":{"rendered":"KPI\u30fbKGI\u3068\u306f\uff1f\u5e97\u8217\u30fb\u30af\u30ea\u30cb\u30c3\u30af\u306e\u96c6\u5ba2\u30fb\u96c6\u60a3\u3092\u6210\u529f\u3055\u305b\u308b\u76ee\u6a19\u8a2d\u5b9a\u306e\u57fa\u672c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u300c\u96c6\u5ba2\u306e\u305f\u3081\u306bSNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u59cb\u3081\u305f\u3051\u308c\u3069\u3001\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d \u300cWeb\u696d\u8005\u304b\u3089\u300eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u300f\u3068\u8a00\u308f\u308c\u305f\u3051\u308c\u3069\u3001\u6b63\u76f4\u9055\u3044\u304c\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3093\u306a\u304a\u60a9\u307f\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3084\u30af\u30ea\u30cb\u30c3\u30af\u306e\u96c6\u60a3\u30fb\u96c6\u5ba2\u3067\u300c\u6210\u679c\u3092\u51fa\u3057\u7d9a\u3051\u308b\u300d\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3068KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u3044\u30462\u3064\u306e\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u898b\u96e3\u3057\u305d\u3046\u306a\u5c02\u9580\u7528\u8a9e\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u610f\u5473\u3068\u95a2\u4fc2\u6027\u3092\u4e00\u5ea6\u899a\u3048\u3066\u3057\u307e\u3048\u3070\u3001\u65e5\u3005\u306e\u96c6\u5ba2\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u5287\u7684\u306b\u30af\u30ea\u30a2\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u65b9\u306b\u5411\u3051\u3066\u3001\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KGI\u30fbKPI\u3068\u306f\uff1f\u4e00\u8a00\u3067\u308f\u304b\u308b\u9055\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u3001\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI\uff08Key Goal Indicator\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u300d\u3068\u306a\u308b\u76ee\u6a19\u6570\u5024\u306e\u3053\u3068\u3002<\/li>\n\n\n\n<li>\u4f8b\uff1a\u300c\u6708\u9593\u306e\u58f2\u4e0a\u300d\u300c\u6708\u9593\u306e\u65b0\u898f\u6765\u9662\u6570\u300d\u306a\u3069\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u30b4\u30fc\u30eb\uff08KGI\uff09\u306b\u305f\u3069\u308a\u7740\u304f\u305f\u3081\u306e\u9014\u4e2d\u7d4c\u904e\u300d\u3068\u306a\u308b\u76ee\u6a19\u6570\u5024\u306e\u3053\u3068\u3002<\/li>\n\n\n\n<li>\u4f8b\uff1a\u300cWeb\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u300d\u300cLINE\u306e\u767b\u9332\u8005\u6570\u300d\u300c\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u6570\u300d\u306a\u3069\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u4f8b\uff1a\u30ab\u30fc\u30ca\u30d3\u3067\u4f8b\u3048\u308b\u3068\u8d85\u30ab\u30f3\u30bf\u30f3\uff01<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI \uff1d \u76ee\u7684\u5730<\/strong>\uff08\u4f8b\uff1a\u6771\u4eac\u30bf\u30ef\u30fc\u306b17\u6642\u307e\u3067\u306b\u5230\u7740\u3059\u308b\uff09<\/li>\n\n\n\n<li><strong>KPI \uff1d \u901a\u904e\u70b9\u30fb\u6307\u6a19<\/strong>\uff08\u4f8b\uff1a15\u6642\u307e\u3067\u306b\u6771\u540d\u9ad8\u901f\u306e\u3007\u3007IC\u3092\u901a\u904e\u3059\u308b\u3001\u6642\u901f80km\u3092\u7dad\u6301\u3059\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u7684\u5730\uff08KGI\uff09\u3060\u3051\u3092\u6c7a\u3081\u3066\u8d70\u3063\u3066\u3082\u3001\u9014\u4e2d\u3067\u9053\u306b\u8ff7\u3063\u305f\u308a\u30b9\u30d4\u30fc\u30c9\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u5230\u9054\u3067\u304d\u307e\u305b\u3093\u3088\u306d\u3002\u300c\u3044\u307e\u6b63\u3057\u3044\u30da\u30fc\u30b9\u3067\u76ee\u7684\u5730\u306b\u5411\u304b\u3048\u3066\u3044\u308b\u304b\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30bf\u30fc\u304cKPI\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u5e97\u8217\u30fb\u30af\u30ea\u30cb\u30c3\u30af\u306bKGI\u30fbKPI\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3068\u306b\u304b\u304f\u77e5\u3063\u3066\u3082\u3089\u3063\u3066\u3001\u6765\u3066\u3082\u3089\u3048\u308c\u3070\u3044\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001KGI\u3068KPI\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u3067\u3001\u3084\u307f\u304f\u3082\u306b\u5bfe\u7b56\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u843d\u3068\u3057\u7a74\u306b\u306f\u307e\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460 \u7121\u99c4\u306a\u65bd\u7b56\u306b\u6642\u9593\u3068\u4e88\u7b97\u3092\u4f7f\u3063\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u306a\u3093\u3068\u306a\u304fInstagram\u304c\u6d41\u884c\u3063\u3066\u3044\u308b\u304b\u3089\u6bce\u65e5\u6295\u7a3f\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u884c\u52d5\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002KPI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u305d\u306e\u6295\u7a3f\u304c\u300c\u6765\u9662\u30fb\u6765\u5e97\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u304c\u5224\u65ad\u3067\u304d\u305a\u3001\u52b9\u679c\u306e\u306a\u3044\u4f5c\u696d\u3092\u7d9a\u3051\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461 \u8ab2\u984c\u306e\u5834\u6240\uff08\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff09\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u4eca\u6708\u306f\u65b0\u898f\u306e\u60a3\u8005\u3055\u3093\u304c\u5c11\u306a\u304b\u3063\u305f\u306a\u2026\u300d\u3068\u306a\u3063\u305f\u6642\u3001\u6570\u5024\u306e\u6307\u6a19\u304c\u306a\u3044\u3068\u4f55\u304c\u60aa\u304b\u3063\u305f\u306e\u304b\u6539\u5584\u7b56\u304c\u6253\u3066\u307e\u305b\u3093\u3002 \u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u306f\u591a\u304b\u3063\u305f\u3051\u308c\u3069\u3001\u4e88\u7d04\u30dc\u30bf\u30f3\u304c\u62bc\u3055\u308c\u3066\u3044\u306a\u3044\uff08\uff1d\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u306e\u5c0e\u7dda\u306b\u554f\u984c\u3042\u308a\uff09\u300d\u306a\u3069\u3001\u3069\u3053\u3067\u5ba2\u8db3\u304c\u6b62\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306bKPI\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9.jpg\" alt=\"\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30d0\u30ca\u30fc\" class=\"wp-image-4606\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-768x221.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3010\u696d\u7a2e\u5225\u3011KGI\u30fbKPI\u306e\u5177\u4f53\u4f8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u306e\u5e97\u8217\u3084\u30af\u30ea\u30cb\u30c3\u30af\u3067\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u63b4\u3093\u3067\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f8b\u2460\uff1a\u6574\u4f53\u9662\u30fb\u30b5\u30ed\u30f3\uff08\u5b9f\u5e97\u8217\u96c6\u5ba2\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI\uff08\u6700\u7d42\u30b4\u30fc\u30eb\uff09\uff1a<\/strong> \u6708\u9593\u306e\u65b0\u898f\u6765\u5e97\u6570 <strong>30\u540d<\/strong><\/li>\n\n\n\n<li><strong>KPI\uff08\u4e2d\u9593\u76ee\u6a19\uff09\uff1a<\/strong>\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff08\u307e\u305f\u306f\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\uff09\u306e\u8a2a\u554f\u8005\u6570\uff1a<strong>1,500PV<\/strong><\/li>\n\n\n\n<li>\u516c\u5f0fLINE\u306e\u53cb\u3060\u3061\u8ffd\u52a0\u6570\uff1a<strong>50\u540d<\/strong><\/li>\n\n\n\n<li>LINE\u304b\u3089\u306e\u4e88\u7d04\u7533\u3057\u8fbc\u307f\u6570\uff1a<strong>30\u540d<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f8b\u2461\uff1a\u7f8e\u5bb9\u76ae\u819a\u79d1\u30af\u30ea\u30cb\u30c3\u30af\uff08\u81ea\u8cbb\u8a3a\u7642\u306e\u96c6\u60a3\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI\uff08\u6700\u7d42\u30b4\u30fc\u30eb\uff09\uff1a<\/strong> \u6708\u9593\u306e\u81ea\u8cbb\u8a3a\u7642\u58f2\u4e0a <strong>500\u4e07\u5186<\/strong><\/li>\n\n\n\n<li><strong>KPI\uff08\u4e2d\u9593\u76ee\u6a19\uff09\uff1a<\/strong>\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u7121\u6599\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u306e\u4e88\u7d04\u6570\uff1a<strong>50\u4ef6<\/strong><\/li>\n\n\n\n<li>Google\u30de\u30c3\u30d7\uff08MEO\uff09\u306e\u95b2\u89a7\u6570\uff1a<strong>3,000\u56de<\/strong><\/li>\n\n\n\n<li>\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u304b\u3089\u306e\u6210\u7d04\u7387\uff1a<strong>60%<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong> KPI\u306f\u300cKGI\u304b\u3089\u9006\u7b97\u3057\u3066\u3001\u6570\u5b57\u306e\u639b\u3051\u7b97\u3067\u6210\u7acb\u3059\u308b\u6307\u6a19\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080\u306e\u304c\u9244\u5247\u3067\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/02\/\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6.jpg\" alt=\"WEB\u5e83\u544a\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30d0\u30ca\u30fc\" class=\"wp-image-4522\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/02\/\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/02\/\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/02\/\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6-768x221.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u521d\u5fc3\u8005\u304c\u5931\u6557\u3057\u306a\u3044KPI\u8a2d\u5b9a\uff01\u305f\u3063\u305f3\u3064\u306e\u30b3\u30c4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001\u521d\u3081\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u5e97\u8217\u30fb\u30af\u30ea\u30cb\u30c3\u30af\u62c5\u5f53\u8005\u306e\u65b9\u304c\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460 \u300cSMART\u300d\u306e\u6cd5\u5247\u3067\u5177\u4f53\u7684\u306b\u6570\u5024\u5316\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cSNS\u3092\u9811\u5f35\u308b\u300d\u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u7dba\u9e97\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u62bd\u8c61\u7684\u306a\u76ee\u6a19\u306fNG\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S<\/strong>pecific\uff08\u660e\u78ba\u304b\uff1f\uff09<\/li>\n\n\n\n<li><strong>M<\/strong>easurable\uff08\u6570\u5b57\u3067\u6e2c\u308c\u308b\u304b\uff1f\uff09<\/li>\n\n\n\n<li><strong>A<\/strong>chievable\uff08\u5b9f\u73fe\u53ef\u80fd\u304b\uff1f\uff09<\/li>\n\n\n\n<li><strong>R<\/strong>elated\uff08KGI\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\uff1f\uff09<\/li>\n\n\n\n<li><strong>T<\/strong>ime-bound\uff08\u671f\u9650\u306f\u3042\u308b\u304b\uff1f\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\uff1a\u300c\u6765\u6708\u672b\u307e\u3067\u306b\u3001Google\u30de\u30c3\u30d7\u306e\u30af\u30c1\u30b3\u30df\u3092\u65b0\u305f\u306b10\u4ef6\u7372\u5f97\u3059\u308b\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461 KPI\u306e\u6570\u3092\u7d5e\u308a\u8fbc\u3080\uff081\u301c3\u500b\u7a0b\u5ea6\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u304b\u3089\u6307\u6a19\u309210\u500b\u3082\u4f5c\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u78ba\u8a8d\u4f5c\u696d\u3060\u3051\u3067\u5acc\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u300c\u4e00\u756a\u4e88\u7d04\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u300d\u30921\u301c3\u500b\u3060\u3051\u8a2d\u5b9a\u3057\u3066\u904b\u7528\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462 \u5b9a\u671f\u7684\u306b\u6570\u5024\u3092\u632f\u308a\u8fd4\u308b\uff08PDCA\u3092\u56de\u3059\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u6bce\u9031\u91d1\u66dc\u65e5\u306b\u6570\u5b57\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u300d\u306a\u3069\u306e\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3001\u76ee\u6a19\u306b\u9054\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u300c\u4f55\u3092\u5909\u3048\u308b\u3079\u304d\u304b\uff08\u5199\u771f\u3092\u5909\u3048\u308b\u3001\u6587\u7ae0\u3092\u5909\u3048\u308b\u306a\u3069\uff09\u300d\u3092\u6539\u5584\uff08PDCA\uff09\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1aKGI\u30fbKPI\u3067\u300c\u611f\u300d\u306b\u983c\u3089\u306a\u3044\u96c6\u5ba2\u3078<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI<\/strong> \uff1d \u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\uff08\u58f2\u4e0a\u3084\u6765\u9662\u6570\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>KPI<\/strong> \uff1d \u30b4\u30fc\u30eb\u306b\u5c0e\u304f\u305f\u3081\u306e\u9014\u4e2d\u7d4c\u904e\uff08\u30a2\u30af\u30bb\u30b9\u6570\u3084\u4e88\u7d04\u6570\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u307e\u3067\u300c\u306a\u3093\u3068\u306a\u304f\u300d\u3067\u884c\u3063\u3066\u3044\u305f\u96c6\u5ba2\u30fb\u96c6\u60a3\u65bd\u7b56\u3082\u3001KGI\u3068KPI\u3068\u3044\u3046\u300c\u6570\u5b57\u306e\u6307\u6a19\u300d\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u4eca\u3084\u308b\u3079\u304d\u884c\u52d5\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u300c\u4eca\u6708\u306e\u76ee\u6a19\u6765\u9662\u6570\uff08KGI\uff09\u300d\u3068\u300c\u305d\u306e\u305f\u3081\u306e\u554f\u3044\u5408\u308f\u305b\u6570\uff08KPI\uff09\u300d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_LINE\u767b\u9332.jpg\" alt=\"\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u306eLINE\u767b\u9332\u30d0\u30ca\u30fc\" class=\"wp-image-4605\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_LINE\u767b\u9332.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_LINE\u767b\u9332-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/03\/\u30af\u30ea\u30cb\u30c3\u30af\u5411\u3051\u30d0\u30ca\u30fc_LINE\u767b\u9332-768x221.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u96c6\u5ba2\u306e\u305f\u3081\u306bSNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u59cb\u3081\u305f\u3051\u308c\u3069\u3001\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d \u300cWeb\u696d\u8005\u304b\u3089\u300eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u300f\u3068\u8a00\u308f\u308c\u305f\u3051\u308c\u3069\u3001\u6b63\u76f4\u9055\u3044\u304c\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u300d \u3053\u3093\u306a\u304a\u60a9\u307f\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f \u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3084\u30af\u30ea 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