{"id":3772,"date":"2025-09-24T16:12:53","date_gmt":"2025-09-24T07:12:53","guid":{"rendered":"https:\/\/yamanishiya.co.jp\/blog\/wp\/?p=3772"},"modified":"2025-09-24T16:12:53","modified_gmt":"2025-09-24T07:12:53","slug":"utm-parameters-utilization","status":"publish","type":"post","link":"https:\/\/yamanishiya.co.jp\/blog\/utm-parameters-utilization\/","title":{"rendered":"utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3063\u3066\u4f55\uff1f\u6d3b\u7528\u65b9\u6cd5\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u3092\u5f37\u5316\u3057\u305f\u3044\u5e97\u8217\u7d4c\u55b6\u8005\u306e\u7686\u3055\u307e\u3078\u3002Web\u5e83\u544a\u3084SNS\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u304a\u5ba2\u69d8\u3092\u8a98\u5c0e\u3059\u308b\u969b\u3001\u300c\u3069\u306e\u65bd\u7b56\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u4eca\u3084\u5fc5\u9808\u306e\u6642\u4ee3\u3067\u3059\u3002\u305d\u3093\u306a\u6642\u306b\u5f79\u7acb\u3064\u306e\u304c\u300cutm\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u304b\u3089\u3001\u5b9f\u969b\u306e\u6d3b\u7528\u65b9\u6cd5\u3001\u5e97\u8217\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5177\u4f53\u7684\u306a\u4f7f\u3044\u65b9\u307e\u3067\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/08\/analytics-1925495_1280-1024x767.png\" alt=\"\u5206\u6790\u3000\u30b0\u30e9\u30d5\u3000\u30a4\u30e9\u30b9\u30c8\u3000\" class=\"wp-image-3774\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/08\/analytics-1925495_1280-1024x767.png 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/08\/analytics-1925495_1280-667x500.png 667w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/08\/analytics-1925495_1280-768x575.png 768w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/08\/analytics-1925495_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u3092\u62bc\u3055\u3048\u3088\u3046<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5f79\u5272\u3068\u91cd\u8981\u6027\u3092\u6df1\u6398\u308a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u300c\u3069\u3053\u304b\u3089\u300d\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u6765\u305f\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001SNS\u3001\u30e1\u30fc\u30eb\u3001\u5e83\u544a\u3001\u30c1\u30e9\u30b7\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u3069\u306e\u65bd\u7b56\u304c\u3069\u308c\u3060\u3051\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u96c6\u5ba2\u306e\u7121\u99c4\u3092\u7701\u304d\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306a\u5f79\u5272<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5165\u5143\u306e\u7279\u5b9a\uff1a\u3069\u306e\u5a92\u4f53\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u65bd\u7b56\u3054\u3068\u306e\u52b9\u679c\u6e2c\u5b9a\uff1a\u5e83\u544a\u3084SNS\u6295\u7a3f\u3001\u30e1\u30fc\u30eb\u3054\u3068\u306b\u6210\u679c\u3092\u6bd4\u8f03\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306e\u767a\u898b\uff1a\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u5f31\u3044\u304b\u3001\u3069\u3053\u3092\u5f37\u5316\u3059\u3079\u304d\u304b\u304c\u30c7\u30fc\u30bf\u3067\u308f\u304b\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u69cb\u6210\u8981\u7d20\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u4ee5\u964d\u3067\u4ed8\u4e0e\u3059\u308b\u6587\u5b57\u5217\u3067\u3059\u3002\u4e3b\u306b5\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3068\u4f7f\u3044\u65b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. utm_source\uff08\u6d41\u5165\u5143\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u30a2\u30af\u30bb\u30b9\u306e\u767a\u751f\u5143\u3092\u793a\u3059<\/li>\n\n\n\n<li>\u4f8b\uff1agoogle\u3001facebook\u3001instagram\u3001newsletter \u306a\u3069<\/li>\n\n\n\n<li>\u4f7f\u3044\u65b9\uff1a\u3069\u306e\u5a92\u4f53\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. utm_medium\uff08\u5a92\u4f53\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u6d41\u5165\u306e\u624b\u6bb5\u3084\u5a92\u4f53\u306e\u7a2e\u985e\u3092\u793a\u3059<\/li>\n\n\n\n<li>\u4f8b\uff1acpc\uff08\u30af\u30ea\u30c3\u30af\u5e83\u544a\uff09\u3001email\uff08\u30e1\u30fc\u30eb\uff09\u3001social\uff08SNS\uff09\u3001banner\uff08\u30d0\u30ca\u30fc\u5e83\u544a\uff09\u306a\u3069<\/li>\n\n\n\n<li>\u4f7f\u3044\u65b9\uff1a\u540c\u3058\u6d41\u5165\u5143\u3067\u3082\u3001\u624b\u6bb5\u3054\u3068\u306b\u5206\u3051\u3066\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306b\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. utm_campaign\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u540d\u524d\u3092\u793a\u3059<\/li>\n\n\n\n<li>\u4f8b\uff1asummer_sale\u3001new_open\u3001coupon2025 \u306a\u3069<\/li>\n\n\n\n<li>\u4f7f\u3044\u65b9\uff1a\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u3068\u304d\u306b\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. utm_term\uff08\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u4e3b\u306b\u6709\u6599\u691c\u7d22\u5e83\u544a\u3067\u4f7f\u308f\u308c\u308b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u793a\u3059<\/li>\n\n\n\n<li>\u4f8b\uff1ashoes\u3001\u30e9\u30f3\u30c1\u3001\u6574\u4f53 \u306a\u3069<\/li>\n\n\n\n<li>\u4f7f\u3044\u65b9\uff1a\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3092\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. utm_content\uff08\u5e83\u544a\u306e\u5185\u5bb9\u3084\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u540c\u3058\u5e83\u544a\u5185\u3067\u8907\u6570\u306e\u30ea\u30f3\u30af\u3084\u30d0\u30ca\u30fc\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046<\/li>\n\n\n\n<li>\u4f8b\uff1abutton\u3001textlink\u3001imageA \u306a\u3069<\/li>\n\n\n\n<li>\u4f7f\u3044\u65b9\uff1aA\/B\u30c6\u30b9\u30c8\u3084\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u306e\u5e83\u544a\u3092\u6bd4\u8f03\u3057\u305f\u3044\u3068\u304d\u306b\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u4e0e\u4f8b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001Instagram\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u6295\u7a3f\u304b\u3089\u300c2025\u5e74\u590f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u30da\u30fc\u30b8\u30ea\u30f3\u30af\u3078\u8a98\u5c0e\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aURL\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/example.com\/campaign?utm_source=instagram&#038;utm_medium=stories&#038;utm_campaign=summer2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306eURL\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u300cInstagram\u306e\u3069\u306e\u6295\u7a3f\u304b\u3089\u3001\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\u306b\u6765\u3066\u3001\u3069\u3093\u306a\u884c\u52d5\u3092\u3057\u305f\u304b\u300d\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/documents\/doc-001\/?page_title=%E3%80%9030%E7%A7%92%E3%81%A7GET%EF%BC%81%E3%80%91%E8%B3%87%E6%96%99%E3%83%80%E3%82%A6%E3%83%B3%E3%83%AD%E3%83%BC%E3%83%89%E3%83%9A%E3%83%BC%E3%82%B8Instagram%E9%81%8B%E7%94%A8%E8%A1%93\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1024x295.jpg\" alt=\"\" class=\"wp-image-3428\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1024x295.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-768x221.jpg 768w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-1536x443.jpg 1536w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/Instagram\u7528-1-min-2048x590.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SNS\u96c6\u5ba2\u3067\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u6d3b\u7528\u8853<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SNS\u304b\u3089\u306e\u96c6\u5ba2\u306f\u3001\u4eca\u3084\u5e97\u8217\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070Instagram\u3084Facebook\u3001X\uff08\u65e7Twitter\uff09\u306a\u3069\u3001\u8907\u6570\u306eSNS\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u6295\u7a3f\u306butm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305fURL\u3092\u8a2d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306eSNS\u304c\u6700\u3082\u96c6\u5ba2\u52b9\u679c\u304c\u9ad8\u3044\u306e\u304b\u3001\u3069\u306e\u6295\u7a3f\u304c\u53cd\u97ff\u3092\u547c\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u6d3b\u7528<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u969b\u3082\u3001utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u5927\u6d3b\u8e8d\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3067\u3082\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u3054\u3068\u306butm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30ea\u30b9\u30c8\u304c\u6700\u3082\u53cd\u5fdc\u7387\u304c\u9ad8\u3044\u304b\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4eca\u5f8c\u306e\u30e1\u30fc\u30eb\u65bd\u7b56\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u306e\u9023\u643a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e97\u8217\u578b\u30d3\u30b8\u30cd\u30b9\u306a\u3089\u3067\u306f\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30c1\u30e9\u30b7\u3084\u30dd\u30b9\u30bf\u30fc\u3001\u30b7\u30e7\u30c3\u30d7\u30ab\u30fc\u30c9\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u5a92\u4f53\u306b\u3082utm\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3084QR\u30b3\u30fc\u30c9\u3092\u63b2\u8f09\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u304b\u3089\u306eWeb\u6d41\u5165\u3082\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u96c6\u5ba2\u52b9\u679c\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<a href=\"https:\/\/px.a8.net\/svt\/ejp?a8mat=459PZD+30YCHE+4SXU+60OXD\" rel=\"nofollow\">\n<img decoding=\"async\" border=\"0\" width=\"468\" height=\"60\" alt=\"\" src=\"https:\/\/www20.a8.net\/svt\/bgt?aid=250716361183&#038;wid=001&#038;eno=01&#038;mid=s00000022413001011000&#038;mc=1\"><\/a>\n<img decoding=\"async\" border=\"0\" width=\"1\" height=\"1\" src=\"https:\/\/www10.a8.net\/0.gif?a8mat=459PZD+30YCHE+4SXU+60OXD\" alt=\"\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u8df5\u4f8b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u5206\u6790\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305fURL\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u7c21\u5358\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3067\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u3092\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u3054\u3068\u306e\u6d41\u5165\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u65bd\u7b56\u304c\u58f2\u4e0a\u3084\u4e88\u7d04\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e97\u8217\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u98f2\u98df\u5e97\u304c\u300c\u590f\u306e\u65b0\u30e1\u30cb\u30e5\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001SNS\u6295\u7a3f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30c1\u30e9\u30b7\u305d\u308c\u305e\u308c\u306b\u7570\u306a\u308butm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u6d41\u5165\u5143\u3054\u3068\u306e\u53cd\u97ff\u3092\u5206\u6790\u3057\u3001\u6b21\u56de\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/documents\/doc-003\/?page_title=%E3%80%9030%E7%A7%92%E3%81%A7GET%EF%BC%81%E3%80%91%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84SEO%E3%81%A7%E9%9B%86%E5%AE%A2%E5%95%8F%E9%A1%8C%E3%82%92%E8%A7%A3%E6%B1%BA%EF%BC%81\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4-1024x295.jpg\" alt=\"\" class=\"wp-image-3448\" srcset=\"https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4-1024x295.jpg 1024w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4-750x216.jpg 750w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4-768x221.jpg 768w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4-1536x442.jpg 1536w, https:\/\/yamanishiya.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/06\/SEO_\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-4.jpg 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u6d3b\u7528\u6642\u306e\u6ce8\u610f\u70b9\u3068\u30b3\u30c4<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u3084\u5024\u3092\u7d71\u4e00\u3057\u3001\u7ba1\u7406\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300cutm_source=facebook\u300d\u300cutm_source=fb\u300d\u306a\u3069\u3001\u7565\u79f0\u3084\u8868\u8a18\u3086\u308c\u304c\u3042\u308b\u3068\u3001\u6b63\u78ba\u306a\u5206\u6790\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u793e\u5185\u3067\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3066\u904b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>URL\u304c\u9577\u304f\u306a\u308b\u5834\u5408\u306e\u5bfe\u51e6\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3068URL\u304c\u9577\u304f\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u7279\u306bSNS\u3084\u30c1\u30e9\u30b7\u306a\u3069\u3067URL\u3092\u63b2\u8f09\u3059\u308b\u5834\u5408\u306f\u3001URL\u77ed\u7e2e\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u77ed\u7e2eURL\u3067\u3082utm\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u6ce8\u610f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u500b\u4eba\u60c5\u5831\u3092\u542b\u3081\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306fURL\u3068\u3057\u3066\u5916\u90e8\u306b\u516c\u958b\u3055\u308c\u308b\u305f\u3081\u3001\u500b\u4eba\u60c5\u5831\u306e\u6f0f\u6d29\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u304f\u307e\u3067\u6d41\u5165\u5143\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306a\u3069\u3001\u5206\u6790\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306e\u307f\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<a href=\"https:\/\/px.a8.net\/svt\/ejp?a8mat=455N3R+65H9TE+50+2HQGAP\" rel=\"nofollow\">\n<img decoding=\"async\" border=\"0\" width=\"468\" height=\"60\" alt=\"\" src=\"https:\/\/www20.a8.net\/svt\/bgt?aid=250526007372&#038;wid=001&#038;eno=01&#038;mid=s00000000018015072000&#038;mc=1\"><\/a>\n<img decoding=\"async\" border=\"0\" width=\"1\" height=\"1\" src=\"https:\/\/www16.a8.net\/0.gif?a8mat=455N3R+65H9TE+50+2HQGAP\" alt=\"\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u306e\u6700\u9069\u5316<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u898b\u6975\u3081<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u96c6\u5ba2\u65bd\u7b56\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u30c7\u30fc\u30bf\u3067\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u9ad8\u901f\u5316<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u3067\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u5e83\u544a\u306e\u53cd\u5fdc\u304c\u60aa\u3051\u308c\u3070\u3001\u3059\u3050\u306b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u306a\u3069\u3001\u67d4\u8edf\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">utm\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u60c5\u5831\u767a\u4fe1\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u307e\u3068\u3081\uff1autm\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u5e97\u8217\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u96c6\u5ba2\u3092\u52a0\u901f\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<p 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